First came the naming and positioning, then the campaign. Working closely with the marketing team, I helped shape the identity of three new Bumble and bumble heat-protective stylers, each tailored to different hair types, textures, and tastes. The “Prepare to be blown away.” campaign which included a collab with stories hairbrush company, Kent brushes, brought them to life through an integrated marketing program. From stylist education, how-to tutorials and video content to e-commerce, it was everything our team needed to put the right product in the right hands.