Freeze in Glass Skin: Cryo Rubber 360° Campaign
For Dr.Jart+'s iconic skin-cooling masks, the challenge was building a campaign as sensorial as the product itself. From OOH to digital, every touchpoint was crafted to make people feel the freeze before they even tried the mask. The fully integrated 360° campaign translated cryotherapy-inspired innovation into thumb-stopping creative, across every channel.
Wildpostings across Dallas, Miami, NYC, and Chicago.
Visual merchandising and world-building immersive retail.
e-commerce, site banners, and more. 
Thumb-stopping edutainment.Light on Skin, High on SPF: Every Sun Day™ Sun Stick Campaign
Sun protection has a reputation problem. Heavy, greasy, rarely reapplied. This campaign was built to flip that narrative and spread the word about Dr.Jart+’s light, airy sun stick you can reapply on the go.
The original OOH campaign tagline and phase two extension into summer.
How the concept came to life through visual merchandising and an interactive pop-up.
The e-commerce experience for the brand site and specialty retailers.
Edutainment content for social.
Mask. Moisturize. Move: Dermask Travel Campaign
Designed for duty-free and digital, this campaign put Dr.Jart+'s innovative Korean masks in the hands of people who refuse to land with dry skin.
